I think it is the red/blue bezel. To be honest, before I actually knew about the "Pepsi" Rolex, I thought the same thing. Why would anyone spent this much money buying a Rolex with toy looking bezel. I thought a nice Rolex would be Datejust with everything metal, silver or gold color.
But after I learnt about the watch, I learn to appreciate it and now I want one.
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