Quote:
Originally Posted by montecarlo77
Discontinuing it would make it more exclusive and indirectly help Rolex as being viewed as an "investment or collectible watch" because Rolex does not want to see resale values plummet for its buyers. That is why I think it would make sense for Rolex to discontinue it, by doing so the value would stabilize quickly and start to move higher over time.
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I'm not sure I agree here - if I read this right.
Rolex does not care about resale values in the secondary market.
They're all about maximizing revenue on new models. If those are not selling, they discontinue.