You must have a quartz or fake....
Listen for the telltale "tick, tick, tick" rather than a much more rapid ticking noise. On standard watches, the motion of the second hand is jerky and truncated because the majority of them are quartz watches. The second hand shifts abruptly from each second position to the next. If you listen carefully, you can usually hear a quiet "tick, tick, tick" from this motion.
On the other hand, Rolexes (and many other fine watches) have second hands that move almost perfectly smoothly because they have automatic movements not quartz. Because of this, Rolex does not make a "ticking" noise. If you hear a slow ticking noise coming from your watch, this is a dead giveaway that you're not wearing a real Rolex. The noise you hear should be much faster than a battery operated watch.
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