Rolex made a lot of dials with company logos, team/event logos, military insignias, and Middle Eastern rulers' signatures over the years. Most of them hail from the 1950's-1980's. At one point they advertised corporate-branded Rolexes as a good service award for loyal employees, so they weren't just reluctantly fulfilling special requests--they were actively seeking out clients for it. Here is my attempt to showcase every known type of logo dial to appear on a Rolex.
I wouldn't be surprised if I've covered less than half of the logo dials Rolex ever made; I'm sure they made a lot of as-yet-undiscovered extremely small runs for various organizations. If anyone has pics of any more logo dials, or if you think anything I've listed here is aftermarket, etc. I'm happy to learn!
Retailer co-branding (like Tiffany dials) doesn't constitute a "logo dial" for the purposes of this thread; I wrote a
separate thread about this. On with the pics:
Middle Eastern Dials
Saudi Arabia
Saudi crest without signature
Saudi crest with King Faisal signature
Saudi crest with King Khalid signature
Saudi crest with King Fahad signature
Saudi Ministry of Defence
Saudi paratrooper dial (not 100% sure about this one)
Saudi Royal Naval Forces crest
Royal Saudi Air Force
Royal Saudi Air Defense
Majid bin Abdulaziz Al Saud (Governor of Mecca) signature
King Abdulaziz University
King Khalid Military Academy
Saudi Airlines
SNAS (Saudi cargo airline)
Dallah Avco (an aviation-services company)
Samarec (later merged with Saudi Aramco)
Jeddah Refinery
Al-Bilad (Their "primary focus is to serve the growing requirements of
IT and Oil & Gas Services within the Kingdom of Saudi Arabia" but they also
operate a hotel)
Al-Ittihad Club (Soccer team in the Saudi Pro League)
Saudi Fund for Development
Oman
Oman dial a.k.a. Khanjar Crest
Omani Police
Sultan Qaboos bin Said al Said signature
UAE
Hawk of Quraish (made for Mohammed bin Rashid Al Maktoum)
Dubai Police
Sheikh Zayed bin Sultan Al Nahyan portrait
UAE Air Force
UAE Armed Forces
UAE General Command of Civil Defense (Police)
Abu Dhabi military ("In peacetime, the military forces of Abu Dhabi and Dubai operate separately")
General Sheikh Mohammed Bin Zayed Al Nahyan signature
Sheikh Mubarak Bin Mohammed Al Nahyan signature
Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan signature (possibly aftermarket?)
Sheikh Mohammed bin Rashid Al Maktoum signature
DUBAL (Dubai Aluminium)
Bahrain
King of Bahrain
Bahrain Defense Force
BANOCO (Bahrain National Oil Company)
Libya
ADWOC (Arab Drilling & Workover Company, based in Tripoli)
Libyan Army
Muammar Gaddafi signature
Kuwait
Sheikh Abdullah Al-Jaber signature
Kuwait Army
Qatar
State of Qatar
Syria
Hafiz Al-Hassad signature (President of Syria from 1971-2000. Sometimes spelled "Hafez al-Assad")
Origin-unknown dials with Arabic script
SAMAD (Based on the wheat maybe it's an agricultural company?)
Unknown bird (If anyone can read this dial that'd be great!)
National/Military/Police dials (Non-Middle Eastern)
Pakistan - 50 Years of Independence
Nigerian Coat of Arms
Map of India (Given to the first Indian Prime Minister, Jawaharald Nehru, to celebrate their national independence. I probably shouldn't include this because it's not really a proper "logo dial" but a cloisonne enamel dial, and there are
several cloisonne enamel dials that deserve equal attention, but oh well)
Panama Canal
Italian State Police Diving Unit (Polizia di Stato Sommozzatori)
United States Air Force Thunderbirds (The Thunderbirds are "
the air demonstration squadron of the United States Air Force" and the reason why references 1625, 16263 and 16264 are called "Thunderbird")
Company/Organization Dials
Charity/Club/Membership Organization Dials
100 Club of Houston (A charity that provides "financial support to the dependents of law enforcement officers and firefighters who are killed or catastrophically injured in the line of duty in 32 counties surrounding Houston")
American Medical Association
Ducks Unlimited
Freemasons
Optimist International
Phoenix Country Club
Oil Company Dials (Non-Middle Eastern)
Brown Oil Tools Inc. (Houston, Texas)
Circle Bar Drilling Company
Gulf Oil Drilling
Halliburton
Pool Intairdril
Sweetwater Drilling Co.
Tenneco (formerly the Tennessee Gas Transmission Company)
Unidentified Oil Rig logo
Corporate Dials (Non-Middle Eastern, Non-Oil)
American Heritage International
Anheuser-Busch
Arkansas Best
Busch Bavarian Beer
Caesar
Chevrolet
Cigarette 1 (Boat racing team. Possibly aftermarket? I think the ones with a red "1" are definitely aftermarket)
Coca-Cola
Comex
Diamond Alkali
Domino's Pizza (
Click here for a breakdown of variants of this dial)
Dow Corning Wright
Global Insurance
Gramco
Hallmark
Honda
Leland E. Green
McNeil Akron
Nalco (Illinois chemical company)
Pan Am Airlines
Pearl Lager Beer
RMS Queen Mary (Circa 1930's, possibly the
earliest graphic/logo dial on a Rolex)
Ridgway's
Texas Instruments
United Guaranty
Winn-Dixie (Safety award dials exist for both maintenance and driving)
Woods Industries
Wyatt USI
Team/Event Dials
Baltimore Colts (They were the 1959 "World Champions" a few years before the football championship was renamed "Super Bowl")
Cotton Bowl (The
Cotton Bowl watches were Rolexes from 1967-1970 and Tudors from 1971-1974 and 1976)
Detroit Red Wings
Greater Greensboro Golf Tournament
Lafayette Oil Tourney (I don't know what this tournament is exactly, or if it's related to the modern-day
Lafeyette Oilman's Golf Invitational. I've only seen dials for 1967, 1970, and 1973)
Nick Price Edition Datejust (1 of 200 made in 1996 to commemorate Nick Price's dominance at the time. I'm unsure what "WJ" stands for)
St. Louis Cardinals (Commemorating their 2006 World Series win)
University of Houston (Given to a coach according to watchesandart.com)
Misc. Unidentified
Unknown "MC" logo
Unknown "P" candle logo 30-year award
Unknown planet logo 10-year award
Unknown quad-hexagon logo (I believe I once read this was a petrochemical company logo but I can't confirm that)
If anyone can identify any of the blurry logos below, that'd be amazing:
And zoomed in:
Thanks for reading!
