A good part of the reason is the historical essence of the tool watch Submariner.
The black dialed 5512/5513 followed by the 1680s set the tone and became the
Rolex watch symbol by the 1970s. The Hodinkee Reference: Submariner
shows this development from the Submariner origin in 1953.
Personally, have no interest in any Rolex unless it is SS and black dial-there you have it and it sets demand.
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