Quote:
Originally Posted by 77T
In the segment having the greatest slump (under $3K) the Apple Watch is displacing the wrist real estate that a TAG would have otherwise occupied on a Millennial.
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Agree with this. I have seen several men at work switch from low-to-midrange mechanical watches over to Apple or Fitbit watches. That segment, as pointed out above, is the one really most at risk by smart watches. I don't think there are a whole lot of folks that want a Rolex, but then decided to get a $300 Apple watch instead. Most in the Rolex category probably simply ADD a smart watch if they want one.
I really think this is behind Rolex's strategy of going even more high end with pricing and supply. The luxury mechanical watch segment is probably the one least likely to be affected by the smart watch industry. But anything from Fossil, Tag, Tissot and even up to possibly Omega and Tudor are going to feel the pinch. I think many of the lower brands may end up going out of business in the next few years.