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My point about the steel Submariner being very common is: Most non watch enthusiast that know nothing about watches will buy a Rolex Submariner. Lucky for them its a good enough watch but none the less it has become the generic choice of the masses. Therefor its popularity has less to do with the watch and more to do with brand recognition. If I had to guess why this is, I bet the honest answer would be, "Hey I am spending a lot of money on a watch, I want people to at least know what it is." In the 80's the DJ was the choice of the masses. Now its the steel Submariner.
Is this a good thing or bad thing?? The same mentality sold a lot of BMW's in the 80's.
IMO... They break down on how much watch you are really getting for its msrp: when you buy a Rolex your money is really yielding you 60% watch and 40% brand name. Omega Planet Ocean, your money is buying you 90% watch and 10% brand name.
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