Rolex Forums - Rolex Watch Forum - View Single Post - Now we can discuss the SS shortage with some more data.

Mystro · 21 March 2018, 10:57 PM

A Rolex is a luxury purchase that to a extent relies on being a impulse purchase for the wealthy masses. What is happening is those that really want a new Rolex and can’t buy from their local AD will gladly purchase from a grey dealer and pay a premium to have it on their wrist NOW. Wealthy impulse buyers don’t wait in line. I don’t see a solution anytime soon other than to pay a premium if you want to own a new Rolex now. As a WIS, you have to factor what is your time worth not having the watch on your wrist?? If other brands like Omega are not capitalizing on this now, they are in real trouble with their own products.

21 March 2018, 10:57 PM	#27
Mystro 2024 Pledge Member Join Date: Dec 2009 Real Name: The Mystro ;) Location: Central Pa. Posts: 14,815	A Rolex is a luxury purchase that to a extent relies on being a impulse purchase for the wealthy masses. What is happening is those that really want a new Rolex and can’t buy from their local AD will gladly purchase from a grey dealer and pay a premium to have it on their wrist NOW. Wealthy impulse buyers don’t wait in line. I don’t see a solution anytime soon other than to pay a premium if you want to own a new Rolex now. As a WIS, you have to factor what is your time worth not having the watch on your wrist?? If other brands like Omega are not capitalizing on this now, they are in real trouble with their own products. __________________