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Old 26 April 2013, 11:22 AM   #35
T. Ferguson
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Quote:
Originally Posted by Tools View Post
This is an interesting point, but relatively minor and it goes to marketing..

Rolex made some minor changes in the 3185 to come up with a 3186 and marketed it heavily... Some think that it is the greatest thing since sliced cheese, but, in the end, the changes are so minor there is zero functional difference..

Rolex put a parachrom hairspring and paraflex shock system in the new Explorer 39, but didn't market the "new" 3132 movement and so it gets no fanfare.. The 3186 was put in the Explorer II for the last 4 years of production and not a peep from anybody, Rolex or otherwise..

All of the 3135 equipped Rolex now have Parachrom - but no marketing back-up..

Marketing can make simple changes earth-shaking and push demand where it really isn't otherwise warranted..

It's likely that the SS YM II sports the paraflex shock system and the WG and YG models do too... A missed marketing door for the Rolex PR department..
Tools, interesting perspective and makes me chuckle a little at the many haters who insist Rolex only has the status it has due to unrelenting marketing.
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