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I was speaking with a GS AD last week and we talked about this. He said it's done this way so that when a sales rep presents the watch to a customer, the dial is facing the customer. The pointed end of the strap is on the 12 o'clock side so that it doesn't point towards the customer, which is considered rude in Japanese culture.
I can't verify this is true, but he says this is what GS reps told him when he asked about it.
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