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The money to be made is through the movement of units[watches] and Omega makes no more money for the hype and Grey market shenanigan's than they do day to day. If anything, they are going to do better that you can buy the watches when you go into the store or boutique. I believe that Omega is cultivating a new buyer and in the future many will love the brand and the number of models offered as much or more than Rolex or others. I am weary of the Rolex hype and I own 14 of them. I wear my Speedmasters, 1861/3861, as much or more than any of my watches and I enjoy them in a way that a 30 year collector does when you have been down the hype road.
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