I think the source for this image is coming from here:
http://forumamontres.forumactif.com/...lex-t45261.htm
This is the most active Rolex French forum
A short explication :
We had a big watch show in Paris at the Lutecia Hotel 10 days ago,
Lot of show room and demos with IWC, Bell&Ross, etc... and of course ROLEX