Thread: ADs & Greys
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Old 14 January 2018, 03:40 AM   #22
bdex75
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Real Name: Brandon
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Quote:
Originally Posted by DeeTee View Post
AD’s can’t sell over sticker to customers
AD’s CAN sell over sticker to dealers


Who would you rather sell to?


Not sure on that Dee. The S in MSRP stands for Suggested. If they can discount they can charge over MSRP. Would Rolex like it, probably not but I don’t really think they would do anything about it. Maybe Rolex USA would be harder on it but overseas it is a pretty common practice from what I read here.


And of course AD’s all over the world sell to gray market dealers. From a business perspective a lot of AD’s need them to move some slow moving merchandise. To get the gray dealer to take the slow movers they have to sell them a fast mover high profit piece every now and again. I was at a Rolex AD a few months ago and saw 6 Rolex boxes stacked up getting shipped out to the same person. Didn’t see what was in the boxes but I bet it was a mix of slow movers and a BLNR or a Daytona or SD43.


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