Quote:
Originally Posted by Old Expat Beast
Rolex was originally a British company, Hans Wilsdorf was an Anglophile and Rolex's first overseas target markets were primarily in the British Empire.
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Perfect response. Of course, with time English has also overtaken French as the international language of preference. Furthermore, and now in the realm of opinion and imagination, English appeals to consumers the world over. Hans was an incredibly brilliant marketer.