Quote:
Originally Posted by TJMike
Like you, I love Lange. They are my second favorite brand (pretty easy to guess my favorite), but the reality is that they are not doing well. From everything I have read and have been told by a few people with no reason to lie, Lange is not profitable. The blogs love Lange, but it has meant very little in regards to sales.
It is good that Lange is trying to curb excessive discounts, but they caused the problem by over-pricing their watches and then having two prices rises in two years on a number of models
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Totally agree, think they made a huge mistake w the price increases and need to suck it up and do a price reduction . Too much of a price difference between like-new pre owned and new from AD/boutique.
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