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If Hodinkee is rolling their eyes at Rolex, why did they just make a new "week on the wrist" video with the editor in chief featuring the highly desired 11650LN Daytona? The video starts out with, "this may be the single most talked about, written about. obsessed over watch on earth." Doesn't sound like a brand that's jumping the shark. Because Rolex has a mass appeal, there might be a knee-jerk response to put over another brand by comparing it to the gold standard - Rolex. You see this on YouTube quite a bit with click-bait titles like, "Here’s Why The Omega Seamaster Is Better Than The Rolex Submariner." Sure, it might be 'better' in technical specifications and less expensive but if you buy each at retail, guess which one will take a steep depreciation hit?
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