New MSRP update for Rolex and Tudor in almost every countries worldwide, Jan. 1 2024. Exceptions for USA and Mexico with no Rolex increase, Switzerland with a light increase due only to a new VAT (7.7% to 8.1%) , and for TUDOR an important decrease for TUDOR prices limited to Mexico. (-7%).
If you are located in one of the countries with surlined names, you can see the prices directly on Rolex website (
www.rolex.com)
Tudor prices effective January 1st, 2024
