Quote:
Originally Posted by yoast
The more a product is endorsed, the less interesting it becomes to me
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Yeah, I'd tend to agree. The only exceptions to me are Rolex and Richard Mille. Both have done an incredible job of reinforcing their brand image using ambassadors:
Rolex = excellence. They only endorse the best (Roger Federer, Carlos Alcaraz, Jack Nicklaus, Tiger Woods)
Richard Mille = Cutting edge technical & materials science. Their watches endure the most demanding circumstances (Rafa Nadal 5-set matches, Charles Leclerc pulling 5G turns in a F1 car)