Quote:
Originally Posted by MTBer
Victim of its own success. Rolex transcended the 'tool' market long ago, insofar as the word pertaining strictly to watches. The current climate is obnoxious but Rolex seems to be catering to the lowest common denominator rather than the enthusiast who values brand heritage...the proof is in their use of these nicknames to identify watches on their own website.
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Nicknames like Paul Newman and James Cameron?
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