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Originally Posted by jyaki
Does anyone know the true purpose of the AP houses?
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It’s for their push to get to know the customer better, and their experiential initiative. There’s a huge hospitality focus now and a lot of their recent hires have come from the hospitality industry. I can tell you from visiting multiple boutiques, and the AP House in NYC that this has been paying off. It’s far away the best customer experience of any watch brand in my opinion.