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Hated them, like hated.... but I personally find company history and ethos a huge draw to a watch purchase. I'm currently dating an AD and I've handled many now and they're not bad watches at all, and imo it's a brand that's here to stay, like her boss says it's the new Rolex for a new generation. I personally think people will be very surprised how Hublot fare in the long run. For me I wouldn't want one for ethos alone BUT not because of design or quality.
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