Quote:
Originally Posted by GreenLantern
Honestly, I don't think they're reaping the benefits of Rolex SS models doing so well, for instance.
I think what's happening right now is there's nowhere for people to dump their money, and people think watches are an appreciating asset because the numbers are fueled by an illiquid, unregulated, opaque market.
I'm not saying it's bad for the brands who get to ride on the coattails of Rolex (and to some extent Patek, although the Rolex SS models definitely have a wider reach in the media, etc), but I don't see this as a success on Lange's part. It's just spillover, as you noted.
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I’m pretty sure you’re right. Thing about watches is that even when they’re expensive, the cost of admission is still pretty low and the level of financial sophistication required to understand the numbers is negligible. This makes them very attractive to the average man on the street, and fuels the frenzy.
That said, it’s a fabulous watch.