Quote:
Originally Posted by Fleetlord
This is another reason why Rolex, AP, Patek, and a few others dominate the market.
There is a perception (and a continually growing one) that watch brands (as a whole) that depreciate are essentially “junk”.
If it doesn’t hold value or appreciate in value, then it literally isn’t any good at all.
How can it possibly be top tier if it depreciates?
This is really an excellent thread. It truly illustrates market dynamics in terms of the impact value retention has.
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I agree. Examples like Breitling’s abysmal resale value should be a reminder to those cry babies on the Rolex side of the forum who constantly “demand” that Rolex ramp up production and flood the market with watches just so that they can pick one up at discount. I am very certain a good percentage of them would abandon their affections for Rolex real quick if the watch would lose 40% in value the moment it left the store.
Rolex is wise to exercise extreme discipline in its production strategy, instead of trying to cash in on the high demand like most shopping mall brands would do.