Well, in my opinion a Rolex is DEFINITELY an investment, however, let me explain.
I am not talking about modern off-the-shelf Rolex.
Like any investment, you must carefully choose your asset, research trends etc.
Look at the stock market. This is a fickle environment where decisions and movements in a company have nothing to do with the earnings. The price can fluctuate dramatically simple because of panic and/or expectations.
The vintage Rolex market has been very strong for quite some time, and with more collectors/investors coming onboard it will get even bigger.
As with stocks, Rolex prices may fluctuate up and down, but rare, scarce and interesting watches will command high prices for a while longer.
Look at the recent prices of Comex, PN Daytona, DRSD, Moonphase etc.
I was offered a 1665 Comex last year for US$63k, but declined, now they are fetching US$150k+. Saw one for sale today for US$190k.
Plus if you like Rolex, it makes it easier to part with the money.
To be called an idiot is narrow-minded as well as ignorant.
My DRSD, Red Sub and Comex have DOUBLED in value in 12 months, not bad for an idiot!
However, I point out that I didn't buy them simply because of "potential" gain, BUT because I really like them too.
John.