I think it may have to do with a.) the climate. The particular patina due to climate with watches from Hong Kong has been discussed and b.) the way he photographs.
I did buy my '76 Snowflake from him that looked patina wise like a lot of others on his site. In the flesh it has very nice patina but not as strong as in the shots from him. The markers still glow when charged (if only for a fe seconds). And the watch has been overhauled by a local expert who attested its 100% authenticity.
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