Quote:
Originally Posted by 77T
Flooding markets with too much choice can actually backfire. Although buyers are more likely to peruse when there is a larger selection, they are also less likely to buy anything.
There’s powerful human nature research behind this. So Seiko risks damping down sales by too much choice.
Sent from my iPhone using Tapatalk Pro
|
Seiko has been selling many, many different models all over the world since the 1960s, though, and is one of the most recognised names in watches globally because of that (from small third-world towns to the richest cities). I think boosting GS output and choice will work just fine for Seiko; it has a massive long-term global customer base that is getting richer as they get older and as their countries' economies grow.