Quote:
Originally Posted by Lol-x
The "Automatic" nomenclature detracts from it being a high end timepiece. Its akin to a low end brand having to advertise on the dial look its 'Automatic'.
One would have thought that Panerai would have had the sense to think more of the intelligence of their customers who are spending $12,800 on a timepiece to know whether it is manual wind or automatic.
At the very least the "Automatic" could have been stamped on the caseback instead of up front in your face.
The "Automatic" also cheapens the sky blue accents to the dial and hands, there's a fine line between cutting edge sophistication and technology and being gimmicky.
This model needs more thought by Panerai and how it wants to project its image. Its a fine line between success and failure.
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I think this might be a bit harsh, Steve, as several high end brands use “automatic” on their dial. It’s an industry standard/tradition.
And it’s also arguably much more restrained and reasonable than the SCOC text on Rolex dials.