Quote:
Originally Posted by JayHantz
Dang. The new normal.
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I have not seen a SS Professional Rolex in a display case in an any AD I have visited in quite some time.
This combined with the new, minimalist displays that have been set in place seem clear to me that the transition into higher end references (TT, PM) is taking hold and gaining traction..
The AD sales associates attitudes are changing as well and they are noticing that the general public are buying more expensive Rolex references, ones that they would not have if the SS SPorts were on display. The enthusiasts and gentleman flippers are still after the SS references, but they are dealt with as a separate channel. The stores are beginning to focus on selling what they have and it's taking hold.