I've never been limited to the Rolex brand, nor have I been limited to luxury watches.
My last Rolex purchase was a couple of months ago, which was a vintage 16570L on a strap.
I bought a couple of nice Orient Bambino watches around Christmastime.
I also bought this Hamilton Khaki Automatic in August of last year.
None of these purchases had anything to do with the current Rolex market, however.
I just buy what I like when I see it. If I don't see it, or can't afford it if I do see it, I don't buy it.