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The only reason that Omega has created boutiques is to maintain the illusion of exclusivity, class and to zero discounts because they know all ADs discount Omegas deeply. It has always been the case.
The problems with ADs is that Omega/Swatch Groups are moving towards a business models where they do more and more limited editions to sell online or via boutique only to keep 100% of the profit themselves while they make ADs stock the generic stuff, ergo no discounts on highly coveted models.
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