|
Nicely put!
Using marginal pricing/production strategies, for luxury goods, may not be such a good long-term strategy and, unfortunately, public companies get blindsided by the shareholder value prime directive. In fact, much (most?) of the value here is based on luxury perception so Omega needs to heed this concept. Given the recent Speedmaster 321 release, it seems they are becoming more aggressive on this front. Also, their "limited edition" strategy might be another method to create scarcity. However since they seem to release multitudes of LE's every year it gets lost in the minds of wristwatch enthusiasts, maybe not to the general consumer.
|