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I wouldn't say Breguet (with an annual production of around 40,000 pieces and that produces in house manufactured complications like tourbillon, minute repeaters and perpetual calendars as well as grand complication models) are in competition with Rolex.
While the same buyer may appreciate both they are entirely different segments of the industry.
Omega is a far better comparison to Rolex. Albeit Rolex are, at least in my opinion, leading the segment that they and Omega occupy.
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