Quote:
Originally Posted by inadeje
...But not how it was...
I am referring to the current market preference switch to Rolex, AP, Richard Mille, etc.
Panerai alienated its hardcore fan base by releasing almost identical variants of its emblematic pieces. It then went on a color spree, questionable multicolored dials etc. Historic Dive design with snap on backs...The Panerai DNA has been diluted to such an extent that consumers have lost the plot.
The silver lining for people who love the brand (like me) is that this will all go full circle. True icons will recover their desirability amongst aficionados and, short production run LE models will become hot again. It won’t be now, nor next year but, it will happen.
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By alienating their hardcore fans (note fans, not potential customers) they opened the market to the masses and I’m sure don’t regret a thing. I love mine, but it’s a series 1, year 1 233 one of the core models from 2006.