19 December 2010, 09:25 AM
|
#25
|
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Mar 2010
Location: Paris, France
Posts: 34,469
|
Quote:
Originally Posted by Cru Jones
thanks for this!
what's the approximate breakdown between customers that know the brand and ask intelligent questions and customers that simply want a fancy watch without knowing much of anything?
|
Quote:
Originally Posted by The GMT Master
A small group I would describe as WISes, we have one customer who's particularly knowledgable about a great deal of brands, I always really enjoy nattering with him. The broad majority have at least a basic knowledge of Rolex, but might not be up to speed with the more minor details - that's where I come in. Then a small number will have a Rolex simply because it's a Rolex, they're a bit more of a challenge to deal with as it's easy to overwhelm someone with information. As such, my sales pitch differs with different customers. For a breakdown of numbers, I'd probably say 10% WIS, 10% no knowledge, the rest basic to reasonably good knowledge
|
Thanks, Chris!
|
|
|