In psychology, there is a term called "power of suggestion". It is used effectively in marketing to influence people's purchasing behavior and it is frequently using in luxury product markets. Many bloggers use it as well as instagrammers and YouTubers.
Foulkes is certainly very knowledgeable about Patek Phillipe as you can tell from his recent book. Many people respect his opinions and it will carry some weight. How powerful his words and opinions are - we will have to wait and see.
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