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I think the problem is there are so many variants that a special edition isn’t special. It’s just another of the many editions. That’s why people pay $5000 markup on a submariner with a green bezel instead of a black one. Because there are so few variations any change is valuable.
I prefer when a company has less variants and more consistency and focuses on perfection rather than huge variety. Porsche (before suv and sedans) made like 2 cars, over and over and over.
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