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I believe it was around 15 years ago, here is a quote from the interview " There was a discussion with Rolex and Omega, and they came to us. We said no, because they were looking for huge promotion around it. Every time there’s a new James Bond, Omega do a lot of advertising for their special watch, a worldwide campaign – and that’s not us. To be in a movie – sure. To do something special – yes. But to run a campaign to say it’s James Bond’s watch – no. Not us."
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