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As mentioned, boutiques do not really discount. Maybe a few percent for a repeat customer. What Omega boutiques will do is offer pretty awesome gifts for customers. They can range from nice swag, to all expense paid trips to sponsored events, to flying you to NASA, to first class trips to their HQ.
Ultimately, it depends on if you want to buy your way towards exclusive offers from a boutique or save money via discounts through an AD. If you don't plan on buying new in the future, I recommend going the AD route and saving a bit of money.
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