Quote:
Originally Posted by calatravato
Private companies like Patek, Rolex, and AP don’t really care about maximizing profits, so they underproduce and underprice their product. This leads to the hype you’re seeing today and a thriving “grey market” which charges the market clearing price. It’s great for the brand, though
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How does this make any sense? Go back to 2014, same strategy, no hype whatsoever.