Quote:
Originally Posted by iliketime
JLC definitely has heritage and horological cache. Like the others say, their marketing is lousy. I cant remember the last time I saw an ad in a magazine for them. I certainly remember them in marvel's Dr.Strange but that is really it. I say they rest on their laurels but should make some moves despite the moniker They are the watch maker of watch makers after all.
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Lately it seems their preferred method of marketing is to create boutique only editions with a blue dial, a case marked “1 of XXX Limited Edition”, and to sell at full list price vs a normal 20-30% discount.
It’s unfortunate that, barring a few models, their watches are often thought of as boring