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There’s a pretty good chance that the whole reason that video was recorded was for Jacob & Co to liquidate old inventory they weren’t going to sell to begin with. 215K+ views within 24 hours on a video that talks about Jacob & Co as a premier luxury watch brand? I’d be surprised if at the end of the transaction, Michael didn’t have more money in his pocket than he started with (along with a briefcase of old, non-selling Jacob & Co watches).
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