Quote:
Originally Posted by Mr. Adair
The Daytona is the most important watch Rolex makes. They build their business model around the watch and the availability/production model simply shows it. And yes, it doesn't mean it's the best  |
The DateJust is the most important watch Rolex makes and has been since the they were introduced. Their entire business as we know it...the one that produces 800,000 men's and women's watches per year, is built on the bread and butter, best-seller DateJust foundation. The reason there are so many DJs and OPs available is because that's what they sell the most of and dedicate the most display case space to. No Djs, OPs, or DDs and you may as well write off 98% of women who've ever wanted, bought, or will buy a Rolex and who, despite not proportionally well-represented on Sports watch-centric Rolex internet forums, represent a large portion of Rolex buyers/recipients.
There is absolutely nothing that shows Rolex has built it's business model around the Daytona, then or now.
With no DJs and OPs (and DDs) but instead producing just Daytonas, Subs, GMTs, etc, Rolex would be a niche watchmaker catering only to the minority of men who buy Pro Series models and virtually no women, who almost never do. When the world-at-large thinks "Rolex", they picture a DJ or DD. The Daytona is a distant also-ran as far as recognizability and gross sales.