Quote:
Originally Posted by Uppersouth
I think it's simply a business decision. In this case all Panerai had to do was place new/green dials on existing cases/movements and generate a quick $1m in revenue in a few weeks. Margins are higher by selling at full msrp and keeping all the profits in-house by going "boutique only". I can't blame them for this tactic in a down swiss watch economy. It's also great publicity and generates foot traffic into the boutiques where the customers might just pick up a regular stocking model upon realizing the limited editions have been snatched up. My 2 cents.
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I feel like I've just been had!
