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Originally Posted by BraveBold
I suspect some discounting changes nothing re: icon status / aspirational product. Rolex didn’t ramp production dramatically, creating some of the issues people are upset over. Their approach, however, also protects them on the downside.
My AD still offers a good experience, just as they did pre-hype cycle. I expect more supply for some watches as the flippers back off. But I don’t see any of this hurting the Rolex brand position.
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Rolex has never been an exclusive brand. It is a luxury brand, but the only requirement to attain it was cash or good credit. Over the last 50 years or so that I’ve been perusing ADs, all models were available in the showcase at one time or another. The hype bubble changed that and many ADs lost their incentive to provide an exceptional service experience for the Rolex buyer.