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This is why I love this forum. I was not even aware of GS as a brand until I read this thread. Fascinating stuff, particularly Padi's tale of the early chronometer tests.
Prices for GS's seem reasonable too, considering what you get. The equivalent of a SS Sub Date is $7500 from one Seiko AD; the Rolex (last I checked) was $8000.
Of course, resale value and brand recognition favor the Rolex. I suppose the GS is for the person who wants the best and doesn't care whether the world knows he or she has it, or not. The wearer knows, and that's enough. I admire such folks.
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