View Single Post
Old 20 November 2008, 08:31 AM   #3
Quicksilver
"TRF" Member
 
Quicksilver's Avatar
 
Join Date: Jul 2008
Real Name: David
Location: London+Guangzhou
Watch: ing watches
Posts: 2,603
Longines has a great history as one of the most distinguished watch makers in the Swiss cantons. Regrettably, that heritage was forgotten and for many years Longines was a shaddow of its former self - just a name and a case for some undistinguished Quartz watches. But I agree with Mort - Longines are making a come back with some great designs and mechanical watches which hark back to their glory days of the 20's and 30's. But I think Omega will always be a notch above them now - Longines are realy on a par with second tier luxury watch brands, such as Baum and Mercier.

It should not have happened that way. Swatch saved the company from bankruptcy when they took it over but they took away its heart and soul. I think they are starting to redress that now.

I have a great affection for Longines. My 21st birthday watch is a Longines - based on one of their art deco designs of the 20's. Its only a quartz but it has great significance for me. Albert Einstein also wore a Longines.
__________________
Rolex Sea Dweller 116600, GMT Master II 16710 (Pepsi) and 116710 BLNR, Daytona 116500LN, Submariner 14060M.
Quicksilver is offline   Reply With Quote