The Omega Seamaster Aqua Terra range is beautifully finished and presented for their price points but like everything else, their prices have crept up quite a lot in the past 3-4 years.
I got 16% off mine from the AD. Since the two previous watches I bought from them were a SS BLRO and a blue SS Sky Dweller, it was nice to start bartering again.
I used to consider Tag Heuer as good VFM and I still like their style, but in my view they are now overcharging.