Proffessional Photographer here, although I tend to shoot weddings. The key is having the lighting right. You can do this all with a smartphone and some flashlights but it is much easier with some speedlights and a DSLR. Creating a light box is a good idea to allow the light to bounch around and get the most bang for your buck. Shooting with the macro lens or macro setting allows you to catch those small details (just be aware of dust and particles because they will show up). Take your time and experiment with different angles until you get the bestshot.
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