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I don't really think the BLNR is a substitute for anything.
Truth is (from what has been shared with me from several an AD - and friend) is that prior to them being discontinued- they couldn't hardly give away the 5 digit 'Pepsi' and 'Coke' GMTs. If one chooses to subscribe to that logic- it would make sense why (1), the BLNR was released in two super popular Rolex colors, blue and black...and (2) why the new 'Pepsi' (BLRO) was released in PM.
Will they release a new 'Coke' GMT? Who knows -- my speculation is that this one sets the stage almost PERFECTLY for a Platinum GMT reference as there's really no point in discontinuing the BLNR--- as it is super popular....
Just my .02
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