I remember that 'Dominoes Pizza' DateJust... maybe I saw the same one you did... Interestingly enough, we were at my watchmaker's this weekend and part of the discussion was about refinished dials... The folks who do this type of work are as skilled artisans as watchmakers themselves - if they're any good at it, that is... In any case, I would think the 'Dominoes' dials were probably removed from the watches, sent off and had the logo work done, and then probably reinstalled. You're right about one thing - something gotta be wrong about putting a Dominoes logo on a Rolex!
(or any other logo for that matter)
-V